LISBON (WGME) -- The 41st annual Moxie Festival is now underway in Lisbon. The theme this year is “Hang loose and drink Moxie.” The festival will run from Friday through Sunday, and people who attend ...

The Moxie Festival is back! You can join Moxie lovers from all over the world for three days of fun. In addition to the ...

LISBON, Maine (WGME) -- “Hang Loose, Drink Moxie.” That’s the theme for the 41st Moxie Festival in Lisbon! The festival, ...

Since 1982 the festival and its bitter-soda roots have attracted crowds from across the country to participate in Moxie-themed events, swelling this town of about 10,000 residents.

The three-day festival will be held from Friday, July 8 to Sunday, July 10. The events will include the traditional Moxie Parade, fireworks show, 5K road race, a car show and Moxie chugging event.

LIBSON, Maine (AP) — Mainers are holding the 35th annual celebration of all things Moxie without the event founder who helped to introduce the quirky beverage to a new generation. Frank Anicetti ...

It's the 41st annual event, celebrating the state's iconic drink with concerts, parades, and contests, drawing an expected 50,000 attendees ...

Chugger 'Badlands' Booker, a giant parade, music, fireworks and food are a few sips of the 3-day Moxie-fueled fun planned, ...

The chug-off looks to be just one of the many highlights this year when the three-day Moxie Festival gets underway Friday with a luau theme and the slogan “Hang Loose, Drink Moxie.”. With that ...

LISBON — Few people would argue that this town’s signature summer festival needs more moxie. The bright orange color, the tangy beverage and the positive community spirit is everywhere.