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With advertising intelligence from Nielsen, you will know how much advertisers are spending across media groups and, more importantly, how industry advertising spend is changing over time. Empower ...

Competitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ahead of the game, marketers need to understand advertising seasonality so ...

In today’s media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With ...

Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.

London, UK – January 15, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today announced the appointment of Inam Mahmood as its new General Manager, Audience ...

Nielsen’s recently launched “2025 Upfront/NewFront Guide” is a vital resource for media buyers and sellers going into the ...