The base 2025 Ascent starts at $39,995, making it the last model from the brand to start at under $40k, if only just. The ...

The 2026 Ascent returns with minor updates, a higher starting price, and a trimmed-down lineup as Subaru aims to revive ...

Subaru has unveiled its latest electric model – the Uncharted.Entering into the compact electric SUV segment, the Uncharted has been designed with the rugged features that you’d expect from the ...

After ditching its entry-level trim-level for the 2025 model year, the Ascent’s base price leaps $830 for 2026.

The Ascent family-sized crossover hasn't changed much for model year 2026, although Subaru did raise both MSRP and freight ...

Subaru has gone from one to three electric vehicles in a hurry — unveiling its third, a subcompact SUV with an off-roader’s ...

Subaru is open to the idea of a smaller EV, executives say, but they want to see how the new Uncharted does first.

The 2026 Subaru Uncharted is a compact electric SUV developed with Toyota, sharing the C-HR's platform. It features fastback ...

The 2026 Subaru Crosstrek upgrades to a 2.5L engine for all trims, adds a hybrid option, and sees a price increase of up to ...

The addition of the 2026 Subaru Uncharted to the automaker's lineup is, of course, news on its own, marking the third EV and ...

Dogs have been featured in lots of Subaru commercials over the years, and there's a very good reason for it. The ads are more ...